Perplexity, an artificial intelligence question and answer platform, has launched a new shopping feature, perfectly combining search, shopping and AI recommendations, bringing users an unprecedented online shopping experience. Users can directly search for products and purchase through the Perplexity platform, and enjoy one-click checkout and AI-powered product recommendation services, which greatly improves shopping efficiency and convenience. This feature is connected to multiple e-commerce platforms such as Shopify and integrates product review information to ensure that users obtain more accurate search results and more reliable product information. In addition, Perplexity has also launched the "Snap to Shop" visual search function, where users can search for products by simply uploading images, and they can easily find the target product even if they don't know the product name.
Artificial intelligence Q&A platform Perplexity recently announced that its shopping function has officially launched. Users can now shop directly through the platform and experience the convenient services recommended by one-click checkout and AI product. This new feature aims to optimize the online shopping experience through its search interface, helping users easily find the products they need.
Perplexity’s shopping capabilities are connected to multiple e-commerce platforms, including Shopify. When users search for product, Perplexity will automatically aggregate and analyze product reviews from these platforms to better meet users' query needs.
In addition, the "Buy with Pro" function launched by the platform provides one-click checkout service for American users. Users can complete their purchases directly on Perplexity by simply entering payment and delivery information when using it for the first time and enjoy free delivery of all "Buy with Pro" orders.
If some products do not support "Buy with Pro" or Shopify, Perplexity will direct users to the merchant's official website, and users can complete purchases in traditional ways. This flexible shopping method is designed to improve the convenience of users.
In addition, Perplexity has also launched the "Snap to Shop" function, allowing users to search for products by uploading photos, and even if they don't know the name of the product, they can find matching purchase options. This visual search function provides users with more choices and convenience.
It is worth noting that Perplexity says that product recommendations in its search results are nonsponsored and are therefore considered “unbiased recommendations.” The service is currently online in the United States and plans to expand to other countries in the future. Meanwhile, Perplexity is establishing a merchant program that allows large retailers to directly integrate their product data, thereby improving their chances of appearing as a “recommended product” and having the opportunity to participate in a one-click checkout system.
While Perplexity’s new shopping features are expected, there are users who express concerns about possible “illusions” or errors in the platform’s AI answers. This type of error refers to the erroneous output generated by the language model when summarizing and rewriting content.
Although Perplexity has not disclosed the frequency of these errors and has not responded to inquiries about whether to track them, users still need to verify the price and details of the item when completing purchases through the Perplexity platform to ensure the accuracy of the selected item.
Key points:
Perplexity launches one-click shopping function, where users can purchase goods directly through the platform and enjoy free delivery services.
The “Snap to Shop” function allows users to find products by uploading photos, improving the shopping experience.
Users need to pay attention to the possible AI answer errors on the platform. It is recommended to verify product information before completing the purchase.
Perplexity’s new shopping feature provides users with a convenient and efficient way to shop online, but users should also be cautious about verifying product information to avoid losses caused by AI errors. In the future, with the improvement and expansion of functions, Perplexity is expected to become a more powerful e-commerce platform.