With its advertising platform reform plan, Google's parent company Alphabet's stock price hit a two-month high, reaching $140.82 per share, an increase of 3.15%. The positive news comes as Google deepens its reliance on artificial intelligence-generated ads and achieves higher profit margins through automated ad sales. The reform also includes the reorganization of the advertising sales team, which may be accompanied by personnel adjustments. The continued growth of YouTube ad sales has also contributed to Alphabet's performance. The development of artificial intelligence technology is generally believed to further promote the growth of Google and Meta.
This move by Google shows its determination to actively embrace AI technology and apply it to improve the efficiency and profitability of its advertising business. In the future, the influence of AI technology in the advertising field will continue to grow, which will become one of the key factors in the competition between technology giants. We can expect Google to continue to innovate in the advertising field driven by AI and bring more surprises to users and investors.