Google is planning to give its Gemini AI chatbot a personality, marking an important experiment in the field of AI. This initiative aims to increase the appeal of Gemini AI and make it more accessible to users. According to reports, Google may use the images of well-known creators on the YouTube platform to create these personalized characters to enhance user stickiness. The project is currently in the experimental stage.
According to The Information, Google is exploring the possibility of giving its Gemini AI chatbot a personality, which could become an important breakthrough in the field of AI.
There are discussions within Google to roll out personalized chatbots as early as later this year. This initiative aims to make AI capabilities more approachable and accessible. It is reported that these personalized characters are likely to come from well-known creators on the YouTube platform, although the specific participants have not yet been identified.
The project is led by Ryan Germick, a senior Google designer and former Google Doodle administrator, with about 10 Google Labs employees participating full-time. For now, this feature is likely still in the experimental stage and is still some time away from its official launch.

Google declined to make an official statement on the matter, but confirmed that Google Labs is where the company "tests future AI product ideas." This move may be an effort by Google to increase the appeal of Gemini AI, especially after its initial release to a lackluster response.
Other companies in the industry such as Character.AI and Meta already offer similar personalized chatbot capabilities in their respective products. While these features don't really get a lot of attention from users, adding a human touch to technology may help improve user acceptance.
Google's move reflects a new trend in the AI industry: enhancing the affinity of AI through anthropomorphism. However, this has also triggered discussions on AI ethics, the use of celebrity portrait rights, and user privacy. As the project progresses, the industry will pay close attention to how Google balances technological innovation and ethical considerations.
Google's attempt to give Gemini AI personality will have a profound impact on the future direction of AI development. Its success will not only depend on the technical level, but also on how to properly handle issues such as ethics and social responsibility. This will become an important observation point in the AI industry.