The US NBC TV station announced that it will use artificial intelligence (AI) voice technology for event broadcasting and commentary during the 2024 Paris Olympics, marking the entry of sports event reporting into the AI era. This technology will imitate the voice of the famous sports anchor Al Michaels and will be mainly used for daily game reviews on streaming media platforms, providing viewers with a refreshing viewing experience. The NBC editorial team will strictly review the AI-generated content to ensure its accuracy and professionalism, which reflects NBC's caution and responsibility in applying new technologies.
It is reported that NBC plans to generate nearly 7 million personalized Olympic highlight videos during the Olympics, all narrated by the AI version of Al Michaels. This demonstrates the huge potential of AI technology in improving the efficiency of media production. However, the application of AI voice technology has also triggered discussions in the industry about its impact on the traditional sports commentary industry, which will bring new challenges and opportunities to the career development of sports commentators. The application of AI technology in the media field is constantly changing the way people obtain information and entertainment.
To ensure the quality and accuracy of content, NBC’s editorial team will conduct a prior review of all AI-generated content. This approach aims to ensure the professionalism and reliability of AI broadcasting, and also reflects NBC's cautious attitude towards the application of new technologies.
The scale of NBC's innovative plan is considerable. According to reports, during the Olympics, nearly 7 million personalized Olympic highlight videos are expected to be generated, all of which will be narrated by an AI version of Al Michaels. This large-scale personalized content production highlights the huge potential of AI technology in improving the efficiency of media production.
However, the application of this technology has also triggered extensive discussions in the industry. Some experts believe that the introduction of AI voice technology may have a profound impact on the traditional sports commentary industry. It may not only change the listening habits of viewers, but may also bring new challenges and opportunities to the career development of sports commentators.
NBC's move will undoubtedly promote innovation in the way sports events are reported, and will also trigger deeper thinking about the application of AI technology in the media industry. In the future, the combination of AI and sports will bring more possibilities, which is worth looking forward to.