According to Bloomberg, Apple will announce at least one deal to integrate with Google Gemini AI in the fall, which will bring a more powerful AI experience to Apple device users, especially since only ChatGPT is currently integrated with Apple devices. This is undoubtedly exciting news. This news not only reflects Apple’s strategic adjustment in the field of AI, but also indicates that the application of AI technology on mobile devices will be more extensive and in-depth in the future. Apple software chief Craig Federighi has previously hinted at cooperation with Google, further confirming the credibility of the news. This article will explain this news in detail and analyze its impact on Apple and the entire AI industry.
According to Bloomberg's Mark Gurman in his Power On newsletter, Apple will announce at least one deal this fall to integrate Google Gemini into its devices. This is good news for those who were disappointed that ChatGPT is currently the only AI model integrated with Apple devices.
As early as shortly after the Apple conference, Apple software chief Craig Federighi hinted at a deal with Google. There are also rumors that Apple may reach a deal with Anthropic at some point, though Gurman said a deal with the company could be announced at some other point, if not this fall. However, Meta was quickly rejected because its Llama chatbot wasn't good enough, he wrote.
In addition to chatbot integration, Apple plans to launch a beta version of Apple Intelligence this fall. Apple reportedly wants to use artificial intelligence as a direct monetization avenue, rather than just a set of features designed to drive hardware product sales. Gurman suggested that Apple "may eventually" launch a subscription-only Apple Intelligence feature. However, it currently looks like this may take a while, and while Apple Intelligence is currently only available for the iPhone 15 Pro and Pro Max, who knows whether the initial launch will be enough to drive a massive iPhone upgrade cycle.
Gurman noted that Apple will still generate at least some AI revenue when users subscribe to services through its AI partners' chatbots. Third-party AI services may become a good transitional option for Apple while it slowly rolls out its own generative AI systems. For the rest of us, this means more choices, even if in many ways choices just mean variations on algorithmic reconstruction of compressed data.
Highlight:
- Apple may announce a deal with Google Gemini this fall to integrate it into Apple devices.
- Apple plans to launch a beta version of Apple Intelligence this fall, using artificial intelligence as a direct way to make money.
- Third-party AI services may become Apple's transitional choice, while Apple slowly launches its own generative AI system.
All in all, the cooperation between Apple and Google and the launch of Apple Intelligence mark Apple's strategic layout in the field of AI. How Apple will use AI technology to improve user experience and achieve commercialization goals in the future deserves our continued attention. This will not only affect Apple's own development, but will also have a profound impact on the entire technology industry.