After WeChat Moments officially supports Live photos, competition in the video editing application market has become increasingly fierce. The editor of Downcodes found that Wink, a subsidiary of Meitu, has risen rapidly with its powerful AI video beauty function and convenient Live conversion function, achieving significant market success and even topped the App Store list in many countries. This article will provide an in-depth analysis of the key factors for Wink’s success and the profound strength of Meitu in the field of AI technology reflected behind it.
After WeChat Moments officially supported Live photos, Wink, a video editing app owned by Meitu, quickly became popular and successfully ranked third in the App Store in China. With its powerful AI video beauty function, as well as the "Live to Live" and "AI GIF" functions that convert pictures and videos into Live with one click, Wink meets users' growing needs for Live image editing.
It is reported that Wink’s “Video Beauty” function allows users to edit Live pictures as easily as editing static pictures to achieve face slimming, makeup, slimming and other effects, and the effects are natural and lifelike.
Wink is not only popular in the Chinese market, but has also topped the App Store list in Indonesia, Kenya, Thailand and other countries. According to Meitu’s financial report, the number of monthly active users of Wink increased by approximately 99% year-on-year, making it the company’s third largest application after Meitu Xiuxiu and Beauty Camera.
MiracleVision has recently upgraded its video generation capabilities, providing strong support for Wink's Live graphics and video editing, significantly improving the image quality, fluency, coherence, naturalness and authenticity of the video .
The launch of WeChat Live pictures has brought new opportunities to the video editing industry. With its powerful AI capabilities and innovative functions, Meitu Wink has quickly become a favorite Live image editing tool among users. Wink's success not only demonstrates Meitu's deep strength in the AI field, but also sets a benchmark for the entire industry.
Wink's successful case shows that in an era of rapid technology iteration, only by seizing market opportunities and relying on powerful AI technology and innovative functions can we stand out in a highly competitive market and bring users better products and services. Meitu’s continuous investment and innovation in the field of AI are worthy of learning and reference by the industry.