The editor of Downcodes reports: Google has recently launched a new AI-driven feature, which has greatly improved the user experience of Google search engine and Google Lens. These updates cover many aspects such as AI-generated search summaries, enhanced shopping functions, and more convenient visual searches, aiming to provide users with faster and smarter information acquisition and shopping experiences. This update marks Google’s continued investment and technological breakthrough in the field of AI, bringing users a more convenient and richer experience.
Google recently launched a series of new AI-driven features to make users’ experience on the search engine and Google Lens richer.
According to Liz Reid, vice president of search at Google, Google Lens now handles nearly 20 billion visual queries every month, and users can easily obtain AI-generated summaries by shooting videos and asking questions. Just press and hold the shutter button and ask a question in the Google app, and the system will analyze both the video and the question to provide users with concise and clear answers.
In addition, users can also ask questions about any photo taken through Lens. This feature is available on both Android and iOS Google apps, but currently only supports English queries.
In order to improve users’ shopping experience, Lens’ shopping functions have also been enhanced. When users photograph an item, they will get more detailed product information, including reviews, price comparisons and purchasing options. The new "Circle to Search" function is even more convenient, allowing users to identify songs played in videos, movies or websites without switching applications.
In terms of web search, Google has also launched a new AI-organized search results page in the United States, initially focusing on recipes and food queries on mobile devices.
As these new features roll out, Google also plans to integrate ads into AI-generated snippets and Lens search results. The advertising feature is now live in the United States, with plans to expand to other countries. Ads will be clearly marked as "sponsored," and Shopping ads will also appear above and next to Lens visual search results, helping advertisers connect directly with users who are ready to buy.
It is worth noting that Google said that the updated version of the tested AI overview design has been widely rolled out, and the new design is said to attract more traffic to relevant information sources, although specific data has not been disclosed.
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✨ Users can ask questions via video and AI will generate a concise summary.
?️ Lens shopping function has been enhanced to provide detailed product information and price comparison.
Google integrates ads into AI snippets and Lens results to help merchants connect with potential customers.
All in all, these new AI-driven features of Google will undoubtedly improve the efficiency and experience of users' search and shopping, and also indicate that search engines will develop in a more intelligent and personalized direction in the future. The editor of Downcodes will continue to pay attention to the latest progress of Google's AI technology and bring you more exciting reports!