Ray-Ban Meta, the smart glasses launched in partnership with Ray-Ban, has achieved impressive results in the European market. Its sales have surpassed traditional Ray-Ban glasses even before the AI function was launched, which fully demonstrates this smart glasses. market attractiveness. The editor of Downcodes will explain in detail the secret of success behind this pair of glasses and its future development potential.
Recently, the sales of smart glasses launched by Meta in partnership with Ray-Ban have been impressive in Europe. Meta’s smart glasses have surpassed traditional Ray-Ban sales in some stores even before the AI function was launched.
According to the latest report, this smart glasses called Ray-Ban Meta has become the best-selling product in 60% of Ray-Ban stores. The news comes from EssilorLuxottica's chief financial officer Stefano Grassi, who revealed during last week's earnings call that Ray-Ban Meta has made an important contribution to the company's sales.
Although Meta has not yet launched its multi-modal AI capabilities in Europe, mainly because the EU's regulatory policies are still unclear, this has not affected the popularity of Ray-Ban Meta in the market. Consumers seem to be more interested in the speakers and cameras built into the glasses, rather than just its AI capabilities. This also shows that despite the lack of AI features, users' acceptance of this smart glasses is still very high.
In fact, Ray-Ban Meta's sales have exceeded Meta's initial expectations. This early market response may also be one of the reasons why Meta decided to extend its partnership with EssilorLuxottica into the next decade. It can be said that this pair of glasses is not only a technological product, but also a combination of fashion and lifestyle, attracting the attention of many consumers.
Regardless, the success of Ray-Ban Meta makes people look forward to the launch of more features in the future, including expected AI capabilities. Once these functions are implemented, I believe it will attract more consumers' attention and further increase sales.
Highlight:
Ray-Ban Meta smart glasses have become the top seller in 60% of Ray-Ban stores.
?️ Despite the lack of AI functionality, speakers and cameras are still favored by consumers.
? Meta has decided to extend its partnership with EssilorLuxottica and looks forward to the launch of more features in the future.
The success of Ray-Ban Meta proves the perfect combination of technology and fashion, and its excellent market performance also provides new directions and inspiration for the future development of smart glasses. We look forward to the addition of more innovative features in the future to bring consumers a more exciting experience!