Recently, the CCID Research Institute of the Ministry of Industry and Information Technology released the "AI Search Industry Development Report" (hereinafter referred to as the "Report"), proposing five major development trends in the AI search industry. The "Report" analyzes the core competitiveness, product form, search scenarios, core user groups, industry ecological environment and other perspectives and points out that the centralized explosion of AI technology and applications has pressed the "accelerator button" for the AI search industry. Domestic and foreign search giants and cutting-edge manufacturers are constantly exploring new forms of AI search.
Taking Quark as an example, the "Report" pointed out that simplified product design and one-stop service can effectively meet users' faster, more accurate and easier-to-use search needs and become one of the important trends in the development of AI search. The simplified design lowers the threshold for product use and greatly improves user search efficiency, thereby more efficiently attracting new users and retaining existing users.
In July this year, Quark mobile version upgraded the "Super Search Box", and then released a comprehensive upgrade of AI search, AI writing, AI file summary and other functions on the PC version. The "Report" believes that Quark's one-stop service and seamless user experience can allow users to complete personalized search tasks in an immersive state, greatly simplifying the complex search process, and improving search efficiency and user satisfaction. play a significant role.
The "Report" also pointed out that the new AI search forces have shifted the focus of search technology from the traditional simple understanding of keywords to the complex understanding of user intentions. They have performed well in vertical categories and segmented scenarios, and are expected to gradually divert traditional search users in the future. , incubate phenomenal products.
At present, Quark has built a unique content advantage based on its long-term accumulation and accumulation in vertical segmented scenarios such as education, office, and college entrance examinations. In the 2024 college entrance examination season, Quark AI search usage exceeded 100 million times, and the number of users hit a record high.
It is worth noting that the general student population and the new generation of professionals have become the core user groups of AI search. For them, study and office scenarios are the most common AI search scenarios, and PC products provide the best solution for handling such complex tasks. Space to display. Products represented by Quark as the core and capable of providing comprehensive, system-level AI capabilities on the PC side will become new entry-level applications.
In response to the ecological development of the AI search industry, the "Report" emphasizes that AI search is reshaping the search industry ecology. The rise of AI search is not only an optimization of search algorithms, but also a fundamental reshaping of users’ information retrieval methods. As new players enter the market one after another, the "oligopoly effect" of the traditional search market is gradually being broken. It is expected that in the short term, AI search will divert some traditional search users, and the market share gap between the two parties will gradually narrow.
Data shows that among the many AI capabilities, AI search, AI writing, and AI lectures are the three most frequently used functions by Quark users.