Long-tail keywords have been widely used in the current SEO field. Today's SEO practitioners also like to use long-tail keywords to optimize websites. Compared with general keywords, they are more specific and more in line with users. experience needs. Long-tail keywords are a specific image of keyword selection rules in the SEO development process. Therefore, it is very important and necessary to analyze and understand the meaning and practice of long-tail keywords.
What our SEO does is search engine optimization. Long-tail keywords are the longer, more specific words with low search times that are generated during the use of search engines. The emergence of long-tail keywords has directly led to the SEO industry's research on user experience and consideration of search result conversion rates. Long-tail keywords appear to be relatively weak in terms of competition, so they are the objects of attention and exploration by many SEO practitioners. The vigorous development of long-tail keywords in recent years is inseparable from the wide range of user channels. Every user who uses a search engine is likely to create a long-tail keyword. It also reflects the rapid development of the Internet and the diversified needs of users. Long-tail keywords have become the main source of traffic for large and medium-sized websites. According to surveys, more than 60% of the traffic of large-scale websites comes from searches for long-tail keywords. It is also worth noting that large websites usually have tens of thousands, hundreds of thousands, or even millions of internal pages included, so they are very good at long-tail keywords. However, our small webmaster does not have a huge website page to support long-tail keywords, and of course we cannot attract long-tail keyword searches.
So how to make long-tail keywords? In fact, making long-tail keywords is easy but also difficult. It is said to be simple because everyone can discover long-tail keywords. There is no need for long-term in-depth research and no need for daily anchor text external link support. It is difficult because there are so many long-tail keyword pages that it is impossible to view search data. Specifically optimizing this page requires a large amount of effective content and website structure adjustments to ensure the inclusion and ranking of long-tail keyword pages. Therefore, doing a good job of keywords lies in the inclusion of internal pages of the website and the basic optimization of the pages. These two aspects must also be taken into consideration when optimizing the overall website. There is no need to optimize specific long-tail words, because if you do these two aspects well, the ranking will naturally rise. However, for small webmasters and small and medium-sized enterprise websites, the content of such websites is empty. Apart from reprinting and collecting, there seems to be no other way to increase the number of pages on the website. This approach will inevitably result in many identical pages and high content similarity, which will cause search engines to judge the weight of the website. Therefore, it is basically difficult for similar websites to use long-tail words. Although large websites have many internal pages, it is difficult to ensure inclusion and weight. It is also crucial to build internal links between long tail pages.
To sum up, when we make long-tail keywords, we must consider the overall scale of the website, the number of included web pages, the internal links between long-tail pages, the weight of the website itself, the reasonable website structure, and the original and exciting content. Focus. Strive to further improve the overall quality of the website while optimizing keywords, so that the natural traffic will not be low.
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(Editor: Xiao Jing) Personal space of the author Yang Linxiao