B2B is a communication platform model between enterprises. It can be understood as an industry information distribution center. In the Internet era where e-commerce is becoming more and more popular, B2B vertical stations have gradually matured, such as alibaba, hc360, World Factory, and Hardware Network. ;Thousands of personal websites with open source programs, as small as they are, are all striving to grab the B2B piece of cake!
The B2B industry website has its unique advantages and disadvantages for other portals, information, enterprises, individuals, etc. It itself is also of far-reaching significance for traditional enterprises! B2B is a gold mine, and it is very big. The increasingly developed Internet is about to overwhelm the past. Offline industries have moved online all at once. Small businesses that are not involved in online marketing can be said to be slower than their competitors in the beginning and lose a big sales channel! For enterprises, online advantages can be Use 'Guang' to summarize: wide area and wide scope. It will not be affected by time, location, and space, and has some irreplaceable advantages in terms of cost, sales channels, and promotion methods!
Here, the author will briefly talk about some characteristics of vertical B2B from the perspective of optimization and promotion of a subdivided industry station that I operate! Vertical field industry stations, because the industries involved are relatively specific and detailed, it is easy to form their own in this industry. Compared with large-scale B2B in the entire industry, it is easier to promote one's own popularity in the online circle. The structure of the website itself is not too complicated, and the amount of information is not too large. In short, it can be accurate, accurate, and thematically clear without noise!
In terms of content that SEOers are more concerned about, the main content of B2B focuses on supply, demand and information, of which supply is the focus, and content is created by users. From this point alone, it can be said that B2B saves a lot of trouble, and at least solves the problem of website content. !So why do I say that B2B industry website content is a double-edged sword?
Search for a product from any B2B industry website, copy the description to Baidu and take a look. Basically, the number of repetitions is at least 100. With such a large repetition, the content cannot be said to be of quality. We all know that there are too many repetitions. Unfair pages are simply a disaster for websites with low weight. Without the injection of high-quality content, it can be said to be extremely difficult for the website to accumulate weight. If you allow your B2B aspects to develop, it can be said that the consequences will not be too optimistic. !
Since the content of B2B’s most important supply and demand column makes us love and hate it, how should we solve it?
A friend once said that you can publish original product information yourself. This has advantages and disadvantages. The disadvantage is that the authenticity of the product cannot be completely guaranteed, and the workload will be huge. It is not an ideal solution! I am looking for a really good one. Before taking the approach, let’s first analyze the characteristics of most B2B product pages!
The main content on most product pages includes: 1. Product pictures 2. Product attributes 3. Product description 4. Related products... The content in the side column is too repetitive and can be excluded from consideration. Then among the above four points, we can It can be seen that if the user copies and pastes, there is basically no difference from other website pages! Since what we want is the uniqueness of the product page, at least 60% or more unique, then we can start from the indispensable content above Find a breakthrough in the information!
Product attributes: You can add some personalized attributes rich in your own industry and website!
Product description: Company information and contact information can be automatically called in the description, and content sections such as precautions, product advantages, etc. that need to be filled in carefully by the user can be added!
It can be divided into subtitles, similar to Baidu experience!
reserve
Later words: Different industry types, there are always some advantages that can be used for re-creation. We should adapt to this form and expand it. In addition, many good methods have been well implemented on some websites, and we can completely extract them. Come out and apply it to your own website! Source http://www.51chunyou.com Please reprint
(Editor: Chen Long) Author Qing Yan’s personal space