Novice webmasters will be confused when entering the Internet industry, and then build their own websites in confusion. Finally, they will search many methods to improve rankings on the Internet. These methods disclosed on the Internet are not inherently wrong, but because newcomers do not If you are familiar with formal optimization techniques and do not understand the basic algorithm of search engines, many sites often over-optimize the site due to incorrect operating techniques, which leads to the demotion of the site. Below, the author will analyze the process of developing a new site for novice webmasters. How to avoid over-optimization behavior.
1. The more occurrences of rejected keywords, the better.
The more keywords appear, the better. This is the goal of many novice webmasters. In order to increase the frequency of keywords, many novice webmasters try to add keywords to the website. Whether it is the title, column page, or content page of the website, they are all covered with keywords. The webmaster’s keywords. This kind of thinking that the more keywords appear, the better, is wrong. As a keyword for a website, in my opinion, the ratio of the number of keywords on the website to the entire website is around 4%, which is the best. We can open many newly established sites and take a look. The number of keywords in many sites exceeds 10% of the entire website. Over time, search engines will not only not increase the friendliness of the website, but also make the website more friendly. degree has declined.
2. It is forbidden to use the same text as the title of the friendly link.
Many novice webmasters think of promoting website improvement through friendly links during the process of exchanging friendly links, so they often put their own titles in the hyperlink text of the other party's friendly links. For example, many novel websites, they The websites are all named after novels, and in the process of exchanging friendly links, they also use the names of novels. This behavior is wrong, because the more friendly links you exchange in this way, the search engines will think you are It is intentional optimization. In the process of exchanging friendly links, you must pay attention to the diversity of text and links, and pay more attention to the exchange of inner pages and multi-text, which is more conducive to optimization.
3. Unstable growth of external links to the website
Many novice webmasters are very interested when they first start developing websites. They go to major forums and blogs every day to build external links to the website. However, they feel tired after a few days, so many webmasters give up. With this method of external links, is it beneficial to the website to increase the external links of the website quickly and slowly? The author believes that the external links of the website are like eating alone. You should chew slowly and do not want to eat one in one sitting. Big fat man, this approach will not work. Maintaining stable growth of external links is an important factor that is beneficial to the website. I hope the webmaster will remember this.
4. The website content is not updated every day and is unstable.
Having order in life is the dream of many people, and making the website develop stably during the process of building a website is also the hope of search engines. Many webmasters spend three days fishing and two days surfing the Internet when updating their websites. This approach causes search engine spiders to sometimes have no content to crawl when they come to the website, and sometimes there is too much content and the crawling force is too great. Such a site will inevitably be demoted by search engines. Whether it is a new site or an old site, website updates must be regular. How much content should be updated every day and how much content should be updated every month? These should all be planned in detail.
The word over-optimization does not exist in search engines, but in the minds of many webmasters, this word has always been with us. Regardless of whether you understand optimization or not, whether you understand website building or not, you must understand one word "Too much is not enough". Many behaviors should be done in moderation rather than accumulating as much as possible. I hope that all webmasters will pay attention to the formal optimization methods of the website in the future website building process. This article was written by the webmaster of http://www.mvmr.net/Hangzhou Maorong. It was first published on the a5 website. Please keep the author's link for reprinting. Thank you.
(Editor: Yang Yang) The personal space of the author mvm