For enterprises that have entered the Internet era and started from scratch, it will be difficult to survive and develop without Internet promotion and publicity. If a website wants to establish a good ranking and corporate image on the Internet, reasonable website promotion and optimization are essential.
Being responsible for the promotion and operation of the Makeup Photography Network for one and a half years has made me understand that "doing a good job in SEO optimization is inseparable from the details of the work". The following is the editor's summary of some small experiences in promoting the Makeup Photography Network. I hope to share with you. Webmasters share and learn together.
I came into contact with SEO website promotion work a year and a half ago. At that time, I felt that website promotion was just posting some classified information every day, and then posting the relevant articles and pictures I prepared the night before on blogs and spaces, and boosting the popularity of each other to make the blog more popular. Wang, in addition, I publish some trustworthy information on some free promotion platforms such as Q&A. Although I have no idea about the concept of SEO, I am still not picky and will do my best in every job.
At that time, I had no one to guide me, so I really started to get started relatively late. After about 7 or 8 months, I gradually became familiar with SEO website promotion, and it was by chance that my website ranking suddenly dropped from the original 100. My website can be found on the Baidu homepage by searching for relevant keywords, and it is still ranked first and second. From then on, my curiosity about SEO was aroused, and I also slowly observed the website promotion I had done some time ago. After some optimization steps, I discovered that website promotion and optimization is so particular (previously, I would randomly pick up a relatively professional article from a magazine or other web page every day and publish it on my website).
Later, I slowly noticed that if I want to make my website rank better, I have to start with the details of my work, including editing soft articles every day, then publishing soft articles, and then adding anchor text of relevant keywords to the articles when publishing soft articles. , as well as off-site promotion and optimization, this makes me work more carefully on SEO and try to make the website rank better. Only in this way can I get more students from the Internet.
Up to now, I am still summarizing to myself, constantly learning new knowledge about SEO, and constantly studying, and I have also arranged a work plan and time for myself every day, so that I can better complete the work and achieve the goal every day. The ranking effect of the website.
The following is a simple one-day work plan that I summarized for myself. Due to time issues, I will give a rough summary.
1. First make a daily work plan and arrangement for yourself
1. First of all, I will prepare the articles, pictures and related materials to be promoted the next day the night before.
2. After turning on the computer when I go to work the next day, I will search for relevant keywords to see which keywords of my website rank well and which keywords rank poorly, so that I can have a good idea of the results of my work.
3. I will update the website between 7:30 and 10:30 in the morning, and publish the soft articles and pictures prepared the night before. As for why I control the time between 7:30 and 10:30 in the morning, you can search for "How to do on-site promotion and optimization to make the website rank better" on Baidu or A5 Webmaster Network, which will give a detailed introduction.
4. Then I will publish the classified information after updating the website.
5. If you still have time in the morning after posting the information, you can answer some questions or ask questions in the Q&A or post forum.
6. In the afternoon, I will publish the soft articles and related materials prepared the night before to blogs, spaces, forums, etc., and conduct corresponding promotion and optimization.
7. After doing the above work, you can do Q&A promotion and publicity in Q&A, post bars, and related forums.
2. After having a reasonable work plan and arrangement for the day, it is time to promote and publicize
The first thing we talk about is promotion:
0. After turning on the computer in the morning, you can first ask a question on the post bar or Q&A, but do not rush to answer and accept it, because this question will still wait for consumption at noon, afternoon, and evening! (This way you can avoid Baidu There are some suspicions about our advertising.) But we don’t do it during this time every day, and we have to learn to be more flexible.
1. Prepare 3 to 5 soft articles the night before so that they can be published on the website the next day. Quality, professionalism and originality are required.
2. When you go to work, first search for relevant keywords in Baidu, such as: the best makeup school in Shanghai, which school is the best for learning makeup in Shanghai, what makeup schools are there in Shanghai, makeup schools, makeup training schools, and specialized makeup schools in Shanghai? Are there schools that teach makeup, some professional makeup training schools in Shanghai, professional makeup styling schools in Shanghai, etc. Some keywords that are easy for customers to search and the main keywords of the website. The purpose of searching for these keywords is first to let yourself know the promotion effect of your website and off-site promotion effect, and secondly to know which keywords to focus on when updating website content and publishing classified information ads. In this way, the keywords promoted every day have a good efficiency and ranking.
3. Then update the website. Edit and format the soft articles prepared the day before through the website backend, and add the keywords and anchor texts that need to be added. Generally, adding up to 1 to 3 anchor texts to a soft article is enough. Generally, In this case, it is recommended to only add one clear link and one dark link, that is, at the end you can write like this: "This article was originally edited by XX's preferred brand XX (enter your URL). Please indicate the source address of the reprint when forwarding. Then write the URL of this page in the space.”
4. After the website is updated, classified information is published. It is generally recommended that when publishing classified information, you must first search for some keywords you want to publish on Baidu to see if you can search it. If you can search it on Baidu, , you don’t need to post this type of keyword repeatedly. If you can’t find it in the search, you can post this keyword. This not only improves the quality of advertising, but also saves some unnecessary waste of time.
5. After completing the above work, you can answer some related questions in Q&A and Tieba forums, or you can ask your netizens to help you answer them.
6. In the afternoon, we will do off-site promotion and optimization. We will publish the soft articles, pictures and related materials prepared the night before to blogs, spaces, forums, etc., and use other blogs to repost them.
The above is what the webmaster of the Makeup Photography Network ( http://www.yuyihz.com ) has to do in a day. I believe it is not difficult to build a successful website only by starting from the details.
Editor in charge: Yangyang author mokerr's personal space