We got news on February 7 that Google’s algorithm has made new adjustments. The main manifestations are: too many first-screen content advertisements and too little relevance will cause the ranking of web pages to drop and the weight to decrease. Google's Chinese webmaster blog post stated that "some users complain that it is difficult to find the actual web content after clicking on the search results, and they are very unhappy about this. Users want to see the content directly after clicking, rather than constantly downloading Pull the scroll bar, and advertisements pop up one after another." This shows that search engines are already trying to use algorithms to monitor user experience, and the first thing they consider is website advertising.
We know that some websites confuse customers and make people click on their ads to increase advertising revenue. The most serious thing here is the download site. Often you can't download what you want after searching for several hours. All you download are recommended downloads such as "Firefox", "Express", "Video Player", etc. class software. This is obviously contrary to what users want. Every search user hopes to download something they are satisfied with in the shortest possible time. This approach seriously deceives users and damages the user experience. This algorithm adjustment may be expected to change this situation.
Google is the most advanced search engine in the world, and its algorithms are often at the forefront. It is undeniable that no matter which search engine it is, it is hoped that users can use their own search engines to find the best resources most conveniently. Therefore, all search engines are emphasizing the importance of user experience in search engine rankings, reminding the Internet Marketers should not do SEO for the sake of SEO, but every search engine cannot truly detect the user experience of the website. This Google algorithm adjustment is undoubtedly a big step forward. I believe that before long, search engines such as Baidu, Yahoo, and Soso will also adopt similar algorithms to improve user experience. So how to deal with this algorithm adjustment?
1. Minimize the length of the website as much as possible.
Unless your website is a large portal, there is no need to make the website as long as a foot wrap. This will not only make the website content unfocused, disperse the density of keywords, but also make it more difficult for customers to search for information. In fact, generally speaking, a website only needs 2-3 screens. Try to make good use of all the space on the web page.
2. Use as few pictures as possible in the middle of the web page and write alt tags.
The spiders sent out by search engines to crawl websites are still mentally retarded spiders. This will not change. They have no thinking. They judge how many ads you have on the first screen. Pictures are definitely an important factor, so for those that are composed of Flash and are composed of a large number of pictures. websites will definitely be affected. If your website has to use a lot of pictures, it is recommended that you write the ALT tag of each picture. However, the ALT tag should not be filled with keywords, but should naturally express the text in the picture.
3. Naturally increase the keyword density on the first screen.
Since the first screen of a web page has become a battlefield for search engines to improve customer experience, it has become very important and very sensitive. Then the keywords that appear on the first screen must be very important, so naturally increasing the density of keywords on the first screen will also It will have an important impact on website ranking.
4. Reduce the number of script tags that appear on the first screen.
Today's advertisements are basically implemented using scripts, including Baidu Alliance, Google Advertising Alliance, etc. Search engines must be familiar with the code of such well-known advertising alliances, so try not to have script tags on the first screen, especially for large websites. For the ad code of the ad network, you can consider using other technologies or frameworks to set up ads.
5. Move the above-the-fold advertisements to both sides of the web page.
The most important part of the website is definitely the middle part, so if your advertisement is always placed in the middle, it will definitely be seen by search engines. We can put the advertisement on both sides, so that the customer experience will naturally be better. So in my opinion, Google will read the CSS file and determine the position of your ad. Only websites with more middle ads will be severely punished, while ads on both sides are less likely to be affected. But to be on the safe side, try to reduce the number of ads above the fold.
An update to the sorting algorithm may affect countless small webmasters, but if used properly, not only will they not be affected, but they may also profit from it. The above remarks are just personal analysis and are for reference only.
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