Search engine optimization, if you give a high-level summary, is nothing more than internal links and external links. Internal links are easier to control, while external links are often more difficult to control. No matter how the search engine algorithm changes, the proportion of external links in SEO rankings is still the same. Relatively large, especially for some small sites, such as some enterprise sites, there are not many articles in the site, and there is not much room for optimization in the site. In the end, it is nothing more than adding more external links, but what kind of external links are there? What is a better external link? Nowadays, many webmasters do not choose the channel for external links. As long as they can send it and they know the place, they will basically send it, regardless of the long-term impact of doing so on the website. Is development useful? Let me talk about how to build external links below.
1. The relevance of external links is the most important
In fact, many people know this sentence, but when it comes to implementation, they still send out external links everywhere. In fact, we can think about it, birds of a feather flock together, people flock together, and the same is true for websites. It is useless for websites with related topics to link to each other. Arguably, this is helpful for search engines to determine the theme of the website, and it is very helpful for ranking. On the contrary, if your external links are not related to the main content of the website, then search How can engines better judge your theme from external links? The more you do this, the more it will disrupt the theme of your website. Therefore, the relevance of external links is the most important, ranking first, is what we do when doing external links. The most important thing to insist on is the link, so how do we find such external links? In fact, it is very simple. Just use the search engine to search directly. The ones ranked at the top are relatively relevant. We can find the links that can be included. If you do this, as long as you insist on making highly relevant external links for a long time, the ranking of the website will definitely improve, and it will be relatively stable.
2. Even distribution of external links
External links should be as broad as possible, and don’t just provide external links to one web page. For example, many external website managers do external links, and they basically do them for the home page. The result is that there are many external links on the home page, and other important links in the site The page basically does not have much support from external links. In fact, this is a big misunderstanding. The homepage is nothing more than a page. If you only do it for the homepage, it will only cause a waste of a lot of external links, and the effect of external links will also decrease. The trend is that when the number reaches a certain amount, the effect of external links will be very small. For example, if the best effect of external links on the homepage is 500, the effect will be very small if it exceeds the basic number, and can even be ignored. Why not These relatively excess external links are allocated to other pages. You must know that they have no external links. If you assign one to them, it can often play a big role. So for example, if you have 1,000 external links, if you allocate them all Compared with assigning these 1,000 external links to different 1,000 URLs on the home page, their effects are very different.
3. The survival of external links is very important
When we do external links, we have to send external links to relatively stable places. However, many webmasters post wherever they can. They are really pervasive, regardless of how high the survival rate of external links is. Today they posted 100 The external links may all be deleted by tomorrow, which will cause great fluctuations in the external links. Today the search engine has included all 100 external links and they have become valid external links. In a few days, these external links will be deleted. External links are all invalid, which will make search engines think that your external links are junk external links and are not naturally generated. Therefore, when sending external links, you should also pay attention to the survival of external links.
4. The purpose of making external links is not only to rank but also to promote inclusion.
When we make external links, we not only do it for ranking, but sometimes we also make external links to promote inclusion. For example, for some important list pages, we can consciously make some external links to increase the inclusion of other pages, so that List pages often have many page entrances. If the links to the list page can be left on some websites where spiders are more active, the spiders will follow the list page to crawl other detail pages, which can greatly promote the page. the collection status.
In short, doing external links is to build external relationships with the website. Since you are doing external relationships, it is best to do it among similar companies. This can improve your status among peers, and when you do it, you should be broader and build on these foundations. On top of that, we should also try our best to build long-term external links and try to allow as many pages to be displayed instead of focusing on one page. These are all things that must be followed when doing external links. This article is edited and published by Handu Yishe www.hstyle.com
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