In recent years, as the SEO industry has been valued by more and more companies, the SEO industry has become more and more popular, which is very gratifying. However, judging from the current overall development situation, many people in China They all regard themselves as Internet migrant workers, even worse than migrant workers, because the money an SEO makes in a month may not be as much as a migrant worker makes in a month. This kind of SEO is very sad, so what is the real SEO? Or maybe Should we do real SEO or do we want to be Internet migrant workers?
First of all, as an SEO practitioner, you must give yourself a very clear positioning, what are the advantages of SEO, how much value can you create through SEO, and what kind of compensation should you get from the value created to be fair. Nowadays, many so-called The job that SEO does is to send spam links, send links in bulk, collect, and fake originals. If you think this is SEO, then I want to tell you, if you do this for the rest of your life, you will always be an Internet migrant worker, and there will not be much future.
First, understand the advantages and charm of SEO
The advantage and charm of SEO is that it can bring you customers through popular search engines. Moreover, the goals of the customers brought by SEO are very clear. The goals achieved through search are very clear. We use SEO Attract users to our website, and use the website's own viscosity to retain customers, and finally achieve our goal. This process is completed. This is the charm of SEO. It is also the main focus of mass advertising, pop-up advertising, CPS, etc. There is no way to compare marketing methods. Compared with mass text messages, pop-ups, CPS and other marketing methods, many SEO keywords and data are very precise and controllable. As a real SEO, through your understanding of search engine preferences , after doing it for a long time, for each keyword, you will know how to do it, how long it will take to achieve the effect, how much investment will be, and how much harvest it can bring. This is the advantage and charm of SEO.
Second, understand what is the core purpose of SEO
Many of my friends do SEO very carefully and their rankings are very good, but their bosses are often dissatisfied and don’t approve of it. Why? It’s very simple, that is whether the SEO effect you did has brought about the effect expected by the boss. To give a simple example, Our usual thinking when doing SEO is how well are the keywords we work on ranking, how many websites have been included, and how much traffic has increased every day. But simply put yourself in someone else’s shoes, if you were the boss, would you care about these things? ?NO! The boss is always concerned about performance, which means that SEO is for performance, not for ranking. If the ranking goes up, the performance will not improve. If you are the boss of the company, you are willing to give him a salary increase. Are you willing to keep him or find a salesperson who can bring you more performance? Therefore, in addition to rankings, SEOER should pay more attention to the relationship between your optimized website traffic and conversion rate, and make timely adjustments to increase website traffic. Successful performance is the core purpose of SEO. Other rankings, snapshots, collections, etc. are just green leaves!
Third, how far can you go in this industry?
After truly mastering SEO technology, or even before mastering SEO technology, you must constantly ask yourself, what is SEO to you, and how far can you go in the SEO industry? Use it as a tool for making money. Is it still a hobby, or even a long-term career opportunity? Whether you want to get a job through SEO, or you hope to develop your own career through SEO, these are all things that must be considered. If you make the wrong choice, your efforts will be in vain. Today you are in Why do you do SEO? The effects are completely different. Therefore, asking yourself this question every day, I believe it will bring you more motivation!
Editor-in-Chief: Personal Space of Yang Yang Author’s Destiny
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