Novice webmasters must be patient and lonely to supplement the basic knowledge they do not understand. A few days ago, I wrote an article "Novice webmasters' 3-month website promotion experience" which has been viewed more than 150 times. The weight loss editor is very encouraged. , the last article mainly talked about some things that are not suitable for new sites. Keyword positioning in the early stage is actually also a matter of great concern. Many people have inaccurate keyword positioning in the early stage, so if there are modifications or replacements in the middle, it should mainly be because there is no Position keywords based on your own actual situation:
one. Suitable keywords are the best
Although I have not been exposed to SEO for a long time, I have my own understanding of keyword positioning. Many webmaster friends generally have two extremes in choosing keywords. One is to position based on industry keywords, the kind with 2-4 Chinese characters. As for industry vocabulary, some competitors have launched websites a few years or even more than ten years ago and have ranked this vocabulary at the forefront. Some profitable industries have hundreds or even thousands of websites with higher weight than ours. After querying Baidu search, it will be close to 20 pages. Or the information on the home page, which shows how fierce the competition is. The other way is to choose words with a very low degree of competition. The total amount of information is within 100,000-200,000. In fact, most of these can only be calculated as long-tail words, and the final cost After a few months of optimization, I found that there was almost no search volume. Even 1.2 traffic in a week might be from my own search. In fact, the positioning of keywords should be determined according to our own situation. We want to achieve short-term results. Generally, we can choose some valuable words that are not too competitive in about 2-3 months. In addition, it should be based on our investment in manpower and material resources in this area. The situation determines keyword positioning, and the most suitable one is the best.
two. Keyword positioning based on actual situation
Some friends do not position keywords based on the actual situation, although there are some considerations in the first point above. For example, a company in Hangzhou made a website for its own products, and it was indeed positioned in Beijing’s region + industry terms. Their reason was that Beijing’s potential Customers are demanding more of their products, and the logistics industry is also developing now. If necessary, they can send it through logistics. Don’t you know? Our products are close to daily necessities, and our counterparts in Beijing also provide corresponding services. So since potential customers in Beijing can buy locally? Moreover, the company has not considered the purchase process. Should others pay you a deposit first? Or should you ship the goods to others first? How many thousands of miles away? I don’t know them. This is what customers are worried about. The problem is not solved? Let me ask you, what conversion rate will we get even if we add keywords from the Beijing area?
three. Combining actual human and material resources with positioning keywords
In addition, there are some small companies. Most of the people responsible for online promotion are not many, or even just one person. This is a fact. The company does not have so much money to invest in this area, but it also realizes the importance of the Internet in developing e-commerce. This requires certain requirements for the comprehensive capabilities of promoters. Combining the above two points and we want the company's network platform to improve within a few months, then we can combine the Baidu index and the keyword positioning of regional competitors. Using some other webmaster tools, we finally analyzed and positioned several words with acceptable regional conversion rates and low competition.
If our website is that kind of local portal, generally the keywords of this kind of website are positioned in the region + industry information vocabulary, as well as brand promotion. Of course, such a team may consider their brand vocabulary from the beginning, and the development cycle The time is also relatively long and can be positioned according to the situation. Good keyword positioning can reduce the number of keyword modifications later. This actually has something to do with the early website planning. Search engines, whether Baidu or Google, do not like websites that frequently modify keywords. Every modification will reduce the ranking, which is not good for keyword ranking. Source of this article: http://www.jianfeiqin.com The first publication of Weight Loss Webmaster Network, please indicate when reprinting, thank you!
Editor-in-Chief: Yangyang Author's Personal Space for Weight Loss