I have only been doing SEO for half a year, and I am indeed still a novice. SEO is a job that requires repeated practice to gain true knowledge. This article is entirely based on my personal practical experience. What I want to say is also my personal experience from the initial contact with a new website to the I hope that some of my experiences in quickly increasing the weight of a new website and the ranking of various keywords can be used to inspire others. I also hope that some experts can stand up and give pointers when things go wrong. The concept of website weight is summarized like this on Baidu: It is the hierarchical "treatment" performance of websites and websites in the eyes of search engines. Another idea is to integrate the "numerical effect" brought about by all the favorable factors in the search engine algorithm to be recognized by the search engine. After I first came into contact with a new website, I did SEO work from the following aspects.
1. On-site optimization
This is the regular optimization of Title, KeyWords, Description, H tags, image and code compression, etc. I would like to mention news updates and pay attention to the 20-word principle: originality is preferred, industry-related, reliable sources, and content modifications. , internal link layout. The details will not be highlighted.
2. Blog Sprocket
Regarding the blog sprocket, SEOers are all familiar with it, but very few have done it well. From the data, I can see that this method is very respected abroad, so it attracted my great attention. This is also the first step in my career. I first registered 5 blogs: Sina, Hexun, Baidu Space, Sohu, and Tianya, and prepared 5 pseudo-original industry-related illustrated articles every day. I posted one article to each blog and kept updating. After 5 days, all the articles found were included. Then I Just start customizing friendly links in each blog, linking each blog to each other, and linking all blogs to the new main site, as shown in the picture above. Everyone will understand it at a glance, and then continue to update. The result I have produced so far is:
1. For the main keyword, the rankings in Google and Baidu improve quickly. The site has two keywords, one on the homepage and one on the second page. The cycle is less than a month. (The search volume of both keywords is in the tens of millions, and Baidu is 100 million)
2. Long-tail keywords. Because the website had other planned adjustments, it was stopped only halfway through. The directory structure of the company's website needed to be optimized. However, within half a month of doing it, the ranking went from zero to the top ten pages. It's on the first five pages, the first three pages. Because I did it experimentally, the manager didn’t invest much, but the effect was really good. Once the blog is well maintained, the weight of the main website will naturally soar.
3. Classified information
I think classified information is very important. I won’t go into details about Baidu and Encyclopedia. They must be done well. My experience is that the more external links the better, we must pay attention to quality and quantity. First of all, the information theme industry is closed first. Secondly, to test the PR and inclusion status of classified information websites and forums, I chose to post every day on classified information websites and forums with higher PR values, and regularly searched for published titles to test the inclusion status. According to my summary, I chose a relatively early publishing time in the morning. good. Secondly, do not repost the same information on different websites. Maybe the same information has been included by 58 people, and the probability of ordinary people being included again is small. Maybe it is because spiders like the new and hate the old. Those who are not included in the test will be PASSed. Thirdly, the title and content of the information must be processed and should not be similar to other information, otherwise it will not be included. The focus is to seize a few websites with high PR value and can include anchor text. Finally, the information release platform should be as rich as possible to avoid monotony and mediocrity.
4.Write soft articles
I think that when doing SEO, I need to improve my creative level. If a good soft article is successfully published on the webmaster website, it will be reprinted by various well-known webmaster websites and bring a large number of high-quality external links. The effect is immeasurable and self-evident. I have to take the time to write a soft article every three days and go to the webmaster's website to test the gun. During this period, I repeatedly hit the wall, summarized it repeatedly, failed and tried again and again, and became more and more courageous with each setback. How can there be plum blossoms without some cold shoulder? According to my summary, the article must be absolutely original, and the theme must be highlighted in the title personality: the format is very important, you can refer to the cases of successful people; the first echo, the content of the article repeatedly emphasizes the theme, etc. , what I want to say is that what you learn on paper will eventually become shallow, and you will definitely know that this matter must be carried out.
I share with you all my experience as a novice from the above four aspects without reservation. I always insist that attitude comes first, and don’t do SEO just for SEO’s sake. The reason why my website's weight can rise quickly is because, as the saying goes, those who are close to the red will be red and those who are close to the ink will be black. If you often have a good relationship with websites with high PR values, you can drive the improvement of the PR of your new website. The road to SEO is like the towering Shushan Road, and we have to continue climbing.
This article was originally created by 345SEO http://www.sansiwu.com . Please indicate the source when reprinting.
Editor in charge: Chen Long The author is purely looking for personal space for tea