"Content is king" is a very classic four words in the SEO industry, and all webmasters are familiar with it. Sometimes in webmaster forums, I often see people asking how to improve the weight of the website. The answers are often about doing some external links and increasing the quality of the content. Now that we already know that the quality of content is very important to improve the weight of a website, then what kind of content is quality content? This article will not talk about external links for the time being, but will talk about what kind of content can be understood as quality content. It only represents my personal opinion and should be used as a reference and discussion.
High quality does not equal originality, and original content does not equal high-quality content.
Sometimes webmasters will say, I have been writing original content for a long time, why is the weight still not increasing? The traffic is still the same as those IP addresses. Doesn’t original content also work? Here we put aside links and other SEO factors, and just talk about originality. What is originality? Some webmasters say that what they write is original, some say that what is not on the Internet is original, and still others say that what is not in the search engine database is original. As early as 1994, "Chinese Character Ocean" published 87,019 Chinese characters, and the actual number of Chinese characters is even more than this. One article is too much, 1,000 words. Randomly pick out 1,000 words from the nearly 90,000 Chinese characters and randomly insert punctuation marks. Such an article should be unique on the Internet and fresh in the search engine database. It can be understood that there is no objection to originality. But obviously, such originality has little meaning to users and makes no contribution to the Internet. In other words, it has little value. Since it does not have much value, search engines may not include it in the end, and even if it is included, it will not give it a high weight. In other words, content without much value like this is difficult to obtain high weight, even if it can be understood as original content.
The above is just an example. In fact, our original content is much better and more valuable than this. But remember, original content may not necessarily gain high authority, it depends on whether search engines consider it important or popular content. Many times, reprinted articles are more valuable to read than original content written by ourselves, but we still have to insist on originality. The original content may not be good at the beginning, but we must persist and improve the original productivity of the website. Slowly You will find that writing original content is not that difficult. Original content is the competitiveness of a website. Others may imitate your template and learn your layout, but others cannot write your original content. This is our competitiveness.
Original and popular content can be understood as high-quality content
We want to be original, and this is what we must do. The algorithms of search engines are always being adjusted, but they remain the same. Reprinting and copying in large quantities is like walking on thin ice. Although you can skate quickly, you may not be able to walk very steadily. On the contrary, original sites are much more stable. How can I make search engines think that my original work is popular and gain high weight? To summarize a few points:
1. Number of times the content has been commented on
Although the comments do not have many words and are not the main text, these comments can show that this article has received attention. If there are many comments, it means that there are many people paying attention to it. If there are many people paying attention, search engines will pay more attention to it. Therefore, pay attention to the comments after the article.
2. Number of reprints
Before being reprinted, we should ensure that our content is included. Otherwise, our original work may be considered as copied by search engines.
3. Number of times shared and collected
Everyone likes to collect good articles, and articles that can be shared and collected by a large number of people should be popular.
4. Visit duration, bounce rate, and number of clicks
If a visitor reads an article, takes one glance at it, and then leaves, then it is obvious that the article is not what the visitor wants to read. Likewise, a high bounce rate is not a good thing.
5. Other aspects
The above briefly talks about my understanding of high-quality content. To summarize, high-quality content not only depends on whether it is original, but also depends on the impact and effect this content can bring.
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Thanks for the high-quality original contribution