With the development of the Internet, more and more shopping mall websites appear in our field of vision. These shopping mall websites include both B2C malls and large-scale Taobao websites made by everyone. Due to their own characteristics, these websites are optimized There are also some tips and things to pay attention to when doing it. Today I will share with you my five-point summary. I hope that after reading it, it will be of practical help to some webmasters. I also welcome criticism and correction.
Columns (channels) must be concise and easy to understand
Column (or channel) is a word that everyone often hears. This is an important aspect that shopping mall websites must consider. Generally speaking, the column must be concise and easy to understand, so that users can know what it represents after seeing it. Some ambiguous words are best not to be used as column words, because different people have different understandings. In addition, the secondary columns of the website must also be classified well and cannot be too complicated. This must be written after in-depth research and reference to competitors. You cannot take it for granted that you think it is suitable. Sometimes, because the website has a lot of content, in order to get more inclusions from search engines, it usually needs to be classified several times, so that some internal pages can be reached with fewer clicks, making it easier to be included.
Image content must be expressed accurately
The content of pictures is mainly the information expressed. Although this is very simple, webmasters may also think that they should take pictures of whatever products they sell. This is not difficult, but in practice, some websites will transfer and follow their own Change the content of pictures based on your hobbies. For example, when buying shoes, take photos of shoes instead of legs or whole people. If there are too many such pictures, it will make users feel confused. But after clicking on the picture, you will enter the detailed page. At this time, the picture can contain other content, and sometimes it is necessary. In addition, you also need to pay attention to the size of the pictures. Websites with too many pictures must be modified, otherwise the overall loading speed will be significantly slower.
The ALT attribute of the image should be added
For shopping mall sites that want good SEO effects, the ALT attribute of the image can be said to be necessary. The ALT attribute of the image is not only useful to users, but also can provide text prompts when the image cannot be opened due to network speed problems. The most important thing is to tell the search engine what the image means. Because the search engine does not read the content of the image at this stage, it needs ALT text to explain it. You can imagine that if a shopping mall website has a lot of ALT text, then for As far as search engines are concerned, they will be included. In this way, if you combine some titles and copywriting in the text, you will most likely be searched by users when searching.
Don’t have too many parameters in the URL path
In addition to the points mentioned above, there is also the issue of URL. Since mall websites focus on functions, there may be many parameters in the URL. Some of these parameters are necessary to ensure functions, but some pages can indeed use static The URL can also achieve the same effect. Therefore, as long as the page can be made static, it must be made static so that search engines can crawl and crawl with the least effort. For some pages with special functions, parameters can also be included in the URL, but this parameter can only contain two at most. If there are more than two, it will be quite detrimental to the inclusion.
Remember to include popular items
Popular products are a major feature of shopping mall websites, which are a bit like popular articles or related articles on our website. But for mall websites, these popular products not only allow users to click more and generate more purchases, but more importantly, they allow search engines to crawl and include more, because some websites as a whole The weight is too low, so the depth of crawling is limited. If there are many popular products, it is equivalent to providing a lot of entrances, which is very helpful for the overall SEO of the website.
Speaking of which, I have basically shared with you the five must-see aspects of SEO for shopping mall websites. Some of them are familiar to everyone, but there are also some that are unfamiliar to us. I hope that after reading the article, some webmasters will have some insights. help. We also welcome everyone to communicate more. This article comes from: Taobao Crown Store Directory, URL: http://www.fei6.net , please keep the link for reprinting, thank you!
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