I believe webmasters who know SEO optimization know that internal links also have a great influence on a website ranking. According to research by some professional SEO optimization webmasters, they generally account for 25%-35% of keyword rankings. This means It fully proves the importance of internal links. As for the other 65% factors, I believe everyone knows it without the author. Since internal links are so important for website rankings, do we really do a good job and grasp them? What about internal links? This is worth thinking about for every webmaster. Today I will share with you some of my experience in doing internal links when building a website.
(1) Whether the site theme and internal links are relevant.
For many webmasters, many of them ignore the internal linking work, blindly thinking that just pointing the link to the home page, column page or content page is enough, and some even randomly link randomly, completely ignoring users and search engines. The feeling of a spider. How does it feel when a spider crawls from the page it is on to a page that is completely unrelated to the page it is on? We can feel it from people's real life, so this method is very important for search. Engine spiders are extremely unfriendly, not to mention website rankings. Therefore, when we make internal links, we must pay attention to the correlation between internal links. This will make spiders love them more and will naturally be beneficial to rankings. .
(2) Ignorantly point all internal links to the home page.
For many novices, this is the most common mistake. In order to quickly improve the weight and ranking of the website's homepage, when updating the content, all internal links, regardless of whether they are related to the homepage keywords, are blindly included. Link to the homepage, blindly thinking that this will greatly improve the weight of the homepage. However, when we point to the homepage no matter what kind of keywords, or even some irrelevant words, you can guess if you are a spider If so, how would you feel? It is naturally a deceptive behavior. Over time, it will not increase the weight, and may even cause the weight to be reduced.
(3) How many internal links should we make for a piece of content?
When we update website content, we often insert keywords related to our theme into the content. However, for a page, it is more suitable for us to make several internal links, which is more friendly to search engines? In this regard, the author Changyong The best way is to add only one anchor text keyword to a piece of content, and use bold tags to strengthen the keywords. After all, if we do too many keywords, search engines may think that there is suspicion of stacking, and if we do too many, the page weight will be too scattered, so in the author’s opinion, making an anchor text internal link keyword is the best way.
(4) Reasonable allocation of internal links of website keywords.
For many websites, there are many keywords, and many of them are concentrated on one page. So at this time, we need to do a good job of reasonably allocating keywords within the links. For the content pages we update, As with the above, it is best to only appear once. As for the source code titles above the column boxes of some homepage templates, we can add an appropriate amount of links to point to relevant pages, which can effectively make the homepage The weight is shared to relevant pages, and keywords can also be strengthened, which is also good for search engines and user experience.
Finally, for internal links, it is one of the main factors that determine website ranking keywords, so this requires us webmasters to pay enough attention and strengthen the management of internal links, just like the author's latest The website www.QQyjx.com also pays great attention to this aspect. You can also refer to my site to make a reasonable distribution of internal links for your website, thereby strengthening the internal link network of the website and allowing the weight of the website pages to be reasonably distributed. Go to the entire website, and over time add external links and original content updates and other techniques, so that in the near future, the ranking will definitely improve by leaps and bounds. This article was originally created by the webmaster of QQ Yijingxuan. Reprinting is welcome. Please indicate the source and respect the originality!
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