Internet marketing has many advantages over traditional marketing, and Internet marketing is also the development trend of future marketing, so basically companies have the idea of opening up the path of Internet marketing promotion. Internet marketing has the characteristics of small investment, quick results, and large returns, which is very helpful for the development of enterprises and reduces certain risks for enterprises. In the process of enterprise development, the Internet marketing model is implemented through the Internet to promote the products and services provided by the enterprise.
I am a person in charge of SEO/SEM. I have changed three companies in one year, been exposed to three different industries, and summarized a lot of experience in marketing. Webmaster friends, please don’t think that I have been kicked out. Absolutely not. I have achieved very good results, at least at the level of the director of the marketing department. However, just because I encountered industry and technical bottlenecks, I resolutely chose to leave one industry and try another field. The names of the methods I mentioned seem to have been mentioned many times, but the specific contents are different. This is the experience that I have used and achieved certain success, not just talking on paper. Below I introduce some methods and techniques for enterprises to conduct online marketing.
1. Online marketing promotion through corporate blogs
I have been planning a corporate blog for three months in my first company, and the effect is obvious. How to do it specifically? When our corporate blog is first established, we must formulate publishing rules and publishing guidelines. This is a principle and a manual for the leader: including publishers cannot leak confidential documents, published articles are not allowed to have a negative impact on the company's reputation, and published information It must be an article written by yourself, etc. Doing so can not only reduce the possible risks of corporate blogs, but also provide a better user experience.
During the Web 2.0 era, many blogs, SNS and other very interactive and communicative platforms appeared. Netizens' interest in participation has been greatly stimulated, and their creativity has also been unleashed. This is something that enterprises should take advantage of. Enterprises can communicate internally and externally through portal blogs or corporate blogs. In this way The value brought by online marketing is:
A. It can directly bring potential users or attract potential customers;
B. Provide opportunities for users who obtain information through search engines, which can also increase external links to the company's official website;
C. Enhance friendly relationships with old customers and obtain recommended customers;
D. It has an improvement effect on the business activities launched by the enterprise;
E. Finally, I have to say that a completed corporate blog is a symbol of the brand effect of an authoritative website.
2. Internet marketing and promotion ideas for free software
When we do corporate online marketing, we must understand one purpose: to promote our own products. Promoting products does not necessarily lead to immediate conversions, so it is very important to find low-cost and efficient ways to promote products. Since I spend a lot of time on the Internet, I find that an important way to promote is to release some free software. Internet users in various fields, whether they play games, do IT, or engage in literature, all like to download and use free software. Some enthusiastic netizens also like to spread and share their experience in using free software.
Nowadays, there are a large number of marketing software, SEO software and other software, and the model they use is nothing more than the same: in the early stage, companies obtain a considerable number of user groups through free software or free use for a period of time, and then use various methods to mine The commercial value of these users will eventually be transformed and achieve the purpose of online marketing. This can also be true for enterprises, especially those in the IT industry. I have worked at UFIDA and Kingdee Software in Chengdu. This kind of online marketing method is very powerful! Through this method, it is easy to realize the sales of enterprise charging software.
In the production of free software, we can learn from Google, a great Internet company. Google is the best company in making free software, from Gmail to Google Earth, from Google Pinyin to webmaster tools and so on. Google Earth itself is free, but many times there are specific users who need high-definition printing or importing data. At this time, the paid professional version emerges, and users will naturally consider it.
3. Online promotion through interactive communities
No need to say more about this, right? If you hang out on A5, chinaz, pw and other industry forums every day, you will find that there are many businesses engaged in activities. The communities I mentioned all enjoy high popularity, and conducting some industry-related activities in such communities can achieve the effect of online and offline interaction. If more detailed planning can be carried out, for example, the event organizer can organize online meetings and offline promotion meetings (online interviews with SEO/SEM celebrities, offline webmaster gatherings, etc.), encourage blogging, soft article writing, etc., you can use these methods to Promote the products and services provided by the company on community and SNS platforms. Of course, this requires a certain amount of financial strength, and you must be willing to invest. Remember a famous saying: Those who are reluctant to invest are themselves a waste. And this reason was the main reason why I left the two companies.
4. Use online advertising for promotion and marketing
Don’t think that advertising is ineffective, and don’t think that Baidu promotion and Google AdWords are expensive. As an online marketer, you must analyze the competitiveness and user situation of the field in which your company operates. The profits you can make from your own online advertising through products such as Google Adwords and Baidu Promotion may be unbelievable. Due to various objective conditions, these commercial keywords are often unable to achieve results using natural SEO methods. If the company's bidding advertising analysis is set up properly and the budget is allocated reasonably, then don't worry, the ROI (return on investment) will disappoint you.
Online promotion advertising is also cost-conscious. When doing PPC, companies should not forget SEO promotion. Tightly grasp the keywords that users may search for in a certain industry and conduct comprehensive optimization. Do not consider the SEO effect in the description and content of each optimized page in the first paragraph (search engines crawl the description or the paragraph immediately before the content text). Instead, consider user attraction. For example, by displaying the company's relevant solutions to the problem and the most direct product information, users who are interested in this type of content and products are likely to come to the company's product page. This is a successful promotion method that provides marketing Make foreshadowing.
words written at the end
Finally, I have something I want to tell my colleagues: To do online marketing and promotion, you must have strong nerves and self-confidence. You must know that many of our disadvantages have been improved on the Internet! Those companies that appear to be very large in reality do not actually have much advantage over our small and medium-sized enterprises. Many large companies just have an official website and do not formulate a detailed and planned network business expansion plan at all. Because large companies are conceited and dependent on actual sales performance, they don’t pay enough attention to Internet marketing. I dare say that many companies in Chengdu don’t even understand the promotion method of Internet marketing at all. Such companies will definitely become more and more popular. There are fewer and fewer people coming, so we have to start as soon as possible and earlier! In the new economic situation, if you can keenly grasp the pulse of online marketing, it is definitely not a fantasy for small and medium-sized enterprises to open up their own marketing blue ocean. The article was originally written by www.htdart.com, the author of Chengdu Art Studio. If you think it is good after reading this article and you basically agree with my point of view, please indicate the link when reprinting it. Thank you every reader!
Thanks to Luo Shen Tu Da Feng Ge for his contribution.