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Many times we are very demanding about the details of the website, such as how to set the title, how to standardize the URL, how to make internal links, etc. These are things that we should master, but when these details are used reasonably by us , we need to jump out from a macro perspective and see what kind of website search engines like as a whole. This will be very beneficial to the long-term development of the website from an overall perspective.
The information data that search engines need to process is huge, and the calculation process is quite complex, but the ultimate goal is very simple, which is to return the most relevant results that are most suitable for the search for users. On the whole, what search engines want is the relevance of the website. Authoritative and practical. These three aspects are valuable to users and are also the three aspects that search engines value most. The theme shared with you today is these three characteristics.
Relevance of content: Many webmasters have mentioned the relevance of content. So what exactly is the relevance of content? It refers to whether the keywords searched by the user match the content of the web page and whether they have a certain relevance. The enhancement of relevance can be controlled by us and can be balanced through internal optimization of the page and some links, such as keyword position, emphasis on keywords, arrangement of internal links, and title of the web page, etc. In addition, it can also be achieved from the anchor text of external links. To control, so these are things that many webmasters can do by themselves, and it is not a big problem. But because of this, many webmasters will resort to cheating methods, artificially creating anchor texts, stacking keywords, deliberately creating relevant topics, etc. Therefore, when search engines look at a website, in addition to the relevance of the content, they also need to look at The authority of the website.
Website authority: The authority of a website or web page is the trust that search engines have in a web page, which is largely determined by external links. Just like voting during a meeting in real life, if many people vote for you, it means that you are very capable and have been recognized by everyone. The same is true for websites. If there are many high-quality external links imported to your website, especially relevant websites, then the weight of your website will be improved. In addition, some details such as domain name registration time, website stability and privacy will also affect the authority of the website. What needs special attention here is the relevance of the link. If it comes from an irrelevant link, even if one party is very authoritative, it will not be of much help to the other party. However, now many people can control links, and they can get many artificial links by spending time and money. Therefore, search engines also need to consider some more human aspects, that is, the practicality of the website.
Overall usefulness: Practicality is easy to understand, that is, how useful is your website to users? Do users like your website? Search engines may consider a variety of factors to determine the usefulness of a website, such as the number of PVs you have, your click-through rate, whether you have been bookmarked or favorited, and the number of times the website is mentioned in the SNS network. Search engines have their own toolbars, through which the usefulness of the website to users can be effectively improved. The usefulness of the site makes it difficult to cheat because you have no control over the user's computer or how the user behaves. If your relevance, authority and usefulness are all excellent, then there is no reason why search engines should not rank your website higher, because you are the most relevant and what users want most.
In addition to the relevance, authority and overall practicality of the website, which will have a greater impact on search engines, there are also many detailed factors. However, as webmasters, it is impossible and unrealistic for us to consider all factors. , you only need to provide basic services. Many factors are generated based on the good content and the subtle help of users. If the content is not good and the website is basically useless to users, it will not achieve long-term development. In addition, many websites basically do not rely on SEO, but rely on various effective promotions to obtain users, and then high-quality content to attract users. Although it is a loss for the website to completely abandon SEO, it can at least let us understand one truth from another aspect, that is, the importance of relying on high-quality service content. Okay, this article ends here.
Thanks to colinseo for his contribution