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Recently, I have discovered that many corporate customers have begun to realize the importance of website optimization. Every day, some customers consult me and ask me how to optimize website keyword rankings, and what they are most concerned about is the quotation, how much does it cost? Good keywords will naturally rank on the home page of Baidu or Google. When I submit the quotation for website optimization to clients, their first reaction is why is it so expensive? How did you quote the price? Questions like this. Today, Liyang SEO specially took some time to write about how we quote for keyword optimization and what reference values we have. There are mainly the following values for keyword optimization quotes:
The first is the number of pages in keyword search results. Generally speaking, if the search volume is less than 300,000, it is a word with relatively low competitiveness. If we sincerely build a website and run it well, I believe it will have a good ranking. , even homepage ranking. On the contrary, if the search volume is in the millions or tens of millions, it means that the difficulty of website optimization is relatively high. Therefore, the cost has been increased. This is one of the reference values.
Second, the number of pages with keywords in the website title. This is usually checked through the intitle command. Search this command on Baidu and add the keywords you want to do. The number of searches can show the difficulty of website optimization. If there are less, the difficulty will be lower, and if there are more, the difficulty will be higher. This command more accurately knows the real number of opponents. This is the reference value two.
Third, the number of paid web pages, that is, if there are more pages for bidding on the homepage for the keyword you want to do, it shows the difficulty of optimizing your keyword, and the number of bids that appear on the right side of the search engine. This value is generally more accurate when viewed during the day or on weekdays, because some people stop advertising at night. This is reference value three.
Fourth, whether there are many internal page website rankings on the homepage. For example, you can search for the word website construction. The top ten pages ranked are all websites using the homepage. And if you search for other words, such as how to build a website in Guangzhou, there will be several websites on the homepage that can be ranked on the Baidu homepage. This shows that the difficulty of keyword optimization is relatively low. This is the value four.
Fifth, it is the optimization strength of competitors. You can look at terms such as website construction. The rival websites ranking on the home page are relatively strong. Whether it is the age of the website domain name, the website’s external links, inclusion, etc., there are certain Position, if these words are optimized, the difficulty will increase, and the opponents are all professional SEOERs, so the quotation will be increased by another 10%. This is the value five.
The above five points are the values I refer to when requesting website optimization service quotes.
This article is original, the original text comes from: Guangzhou website optimization www.webbaojia.com, please keep it for reprinting!
Thanks to Liyang SEO for your contribution