When I first started doing SEO, I heard experts say that a site cannot modify the title casually, especially a site that already has a good ranking. Modifying the title would be equivalent to "suicide", so you must carefully choose the title keywords in the early stages of building the site. .
It should be said that this sentence has a certain truth. The title is very important for the SEO of the website. The 10 words in front of the title are of great significance for the keyword ranking of the website. Some SEOers even think that the effect is not less than the PR value of the website. , if the title is modified significantly or frequently, the result will be a sharp drop in ranking.
Let’s talk about the impact of changing the title on the website based on my personal experience.
It has been two weeks since I joined the company. I am responsible for the promotion of the company's main website http://www.wenfor.net.cn (Guangzhou website construction). Since the initial title setting was not reasonable, I used Baidu and Google keyword analysis tools I analyzed some keywords, then made almost fundamental changes to the title of the homepage, and then waited for the snapshot to be updated. Three or four days later, the Google ranking for all keywords dropped to outside the 150th place! I was so anxious! But I still thought that in order to maintain long-term rankings, the title must be changed, and the ranking update must go through a buffer period, so I continued to work hard. Post external links to forums and blogs, and exchange friendly links!
Another week passed, that is, a few days ago, I saw that the ranking had risen to close to 100, and the next day it continued to rise to 80 or 90. This time I felt confident - the ranking of the website might be going up. !
I came here this morning and instead of checking the rankings as usual, I looked at the backlinks posted these days and found that they were all included, so I guess the rankings are really going to go up. After checking, as I expected, Guangzhou website, Guangzhou website production, Guangzhou website making, Guangzhou website design, and Guangzhou website construction are all in the top 20 in Google rankings. I feel quite happy about myself. Now that it's up, if you keep updating the content and rebuilding external links in the future, you should be able to stabilize the rise of the chart.
Summarize:
Changing the title is very unfavorable for a website, especially a website with high PR. However, in order to achieve long-term ranking of the website, the title of the homepage and each page must be well done. Therefore, at the beginning, the Google ranking of the main website’s mainstream keywords changed from second to second. The sharp decline of the page to beyond 150 is mainly due to the modification of the title, as well as a large number of dead links, invalid links, and spam links on the website itself. Through the title, meta and image alt attributes, the optimization of internal links, and the update of articles, especially By introducing a large number of forums, blogs, high-PR site backlinks and backlink anchor texts, today the Google ranking of the main website's mainstream keywords has entered the top 20, and has improved compared to before. Baidu's ranking only had two keywords in the top 30 when I came to the company. Now it has dropped and has not risen yet. I believe it can be done within a month with a large number of backlink anchor texts and continuous website updates. The first three pages (the problem is that this site has been promoted by Baidu before, but not now, and there is probably some ranking discrimination). However, there is nothing special to pay attention to in the ranking of http://www.wenfor.net.cn in Chinese Yahoo. , all the mainstream keywords of my website have entered the top 20.
Original text: http://www.wenfor.net.cn/blog