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Happy New Year everyone, today is the ninth day of the Lunar New Year. I believe many SEOers have begun to optimize website rankings and earn the first pot of gold in the Year of the Rabbit. So the theme of the article written by the author today is to analyze the changes in the Baidu SEO algorithm in 2011 based on the huge website group, so that SEOers can know what are the misunderstandings in optimizing website rankings in 2011, so as to avoid such detours and make the website The ranking is rising steadily. The biggest feature of the website group, from content to external links and internal links, is that the "relevance" is not strong, or there is no one at all. At the same time, Baidu cannot adjust its algorithm well and in a timely manner. If adjustments are made, many websites may be affected, and many factors must be taken into consideration. However, I believe that Baidu will take action in the near future in July. So, what three major directions will Baidu SEO algorithm adjust? Then let the author answer it for you one by one!
1. Relevance and hiding of website content: "The fine-tuning of Baidu search titles and the addition of favicon.ico icons to high-weight websites" all imply that Baidu pays more attention to user experience in 2011. Let’s review what the junk articles in the site group are like. They are completely irrelevant to the theme of the website, and most of the articles are collected from pseudo-original sites. In the next few months, Baidu will make some adjustments to the algorithm for the relevance and originality of website content and reduce the authority of these websites. The same website content title link is still not related to the website theme. Smart website operators think of hiding to benefit the user experience. Although search engines cannot well distinguish whether hidden text is cheating, this is not a long-term solution. .
2. The relevance and quality of the website’s external links: The importance of the website’s external links is self-evident. External links not only attract spiders to our site but also give our website a valuable vote to improve. The weight of the website. However, this is not the case with website groups. Just follow the road, and the external links of website groups are often junk links. But being able to have a good ranking all depends on the optimization of internal links. There are two main sources of spam links in the website group: ① Spam links outside the site: These website links mainly stay in irrelevant forums. ② Spam links in the site: Mainly insert website links into spam articles to attract spiders to crawl each other and achieve the transfer of weight. Many novice friends continue to use mass sending software to send links, thinking that this way the ranking of the website can rise, but most of the external links are garbage, which can be said to be not enough to send soft articles on high-weight webmaster websites with a link. powerful.
3. Aim at the relevance and word count of the text: We all know that Baidu, the leader of Chinese search engines, likes the optimization of the internal links of the website. If the internal links of your site are made pleasing to the Baidu spider, your site will definitely have Not a bad ranking. When it comes to the optimization of internal links, we have to look at the power of the site group. For the same irrelevant articles, if irrelevant keywords are inserted into the articles, Baidu can give them a good ranking because of the internal links of the site group. The power is powerful enough. Baidu's biggest shortcoming is that it cannot well identify whether the target text keyword is related to the website's theme and article. This is also an important reason why the website group can achieve good rankings in the short term. In the station group articles, most of the target text words are replaced by one sentence, allowing the spider to crawl to another page. The word count of this sentence is often around 10 characters or more. If Baidu's algorithm changes, Baidu will detect the word count and related aspects of some keywords. What we have to do is try to control the word count of keywords within 5 or 6 to reduce the loss of keyword weight.
Okay, for these website groups, the above is the author’s prediction of Baidu’s algorithm adjustment in three major directions in 2011, the Year of the Rabbit. I hope it will be helpful to everyone. Finally, I wish everyone a happy Year of the Rabbit and lots of money!
This article was originally created by the webmaster of ( http://www.smxj11.com/ ). Please indicate the source when reprinting.
Thank you Lei Mingjian for your contribution