People now prefer to shop online more and more, which has greatly promoted the development of e-commerce. This is why Taobao is so popular. This has allowed many industry websites to see the huge benefits in this area and launch e-commerce. Unfortunately, many people are not willing to buy things from professional industry websites, but prefer to buy on Taobao, Paipai, and eBay. This is really puzzling, so the author started relevant market research and discovered the problem. I will bring you my findings and solutions below! I hope to learn from the majority of webmaster friends. Discuss it!
1: There is no perfect honest trading system
Problem: The development of e-commerce is inseparable from integrity. Buying and selling things rely on pictures on the website without seeing the actual objects. There is no good integrity system to support the relationship. No one will buy goods worth tens of thousands. , so people are more willing to buy things on websites such as Taobao. In addition, the development level of industry websites is uneven, and the e-commerce on some websites is suspected of fraud. This greatly makes people feel that there is no integrity, so the e-commerce of industry websites has always been It can’t be carried out!
Countermeasures: The government should strengthen supervision and support. If we want to solve the problem of integrity, we must have an authoritative organization to supervise. The government should formally establish such an organization, coupled with industry self-discipline and inter-department coordination and cooperation, jointly develop an integrity system, improve the integrity evaluation mechanism and The penalty mechanism makes the cost of breach of trust very high, so that users' trust can be truly realized. In addition, the government must formulate support policies based on the characteristics of the industry. It must formulate corresponding policies based on the characteristics of the industry's low investment in website equipment and high operating costs. Support policies must be distinguished from traditional support policies for fixed asset investment in order to truly realize the role of support!
2: There is no comprehensive online transaction management policy
Question: While domestic e-commerce has developed greatly, the complaint rate has also remained high. The main reason for this phenomenon is that there are very few policies for online transaction management, many of which are not well managed, and the government only blindly encourages everyone to invest. E-commerce without perfect maintenance and management is actually a superficial economy, which will have a great impact on the sustainable and stable development in the future!
Countermeasures: Establish our own transaction management system. Since the current domestic management policies are not in place, our website itself must establish a complete set of transaction management systems, such as Taobao's Alipay, Paipai's Tenpay, etc., in order to improve transactions. Honest transactions based on the management system!
Three: Single service function
Problem: At present, the front-end business of industry websites is mainly product catalog, category search, product display, member registration, customer information feedback, etc., but there is no order process, payment process, authentication and other functions. The back-end only has product management, content management and account management. and customer management and other basic business functions, but does not participate in transaction ordering, order management, delivery management, etc., and information information only consists of supply and demand information and consultation information. At present, industry websites only provide product supply and demand to corporate websites, but rarely Participating in the transactions between the two parties, especially the establishment of integrity, payment, logistics and distribution, etc. are not well controlled!
Countermeasures: Dare to innovate. While building a bridge between enterprises and customers on industry websites, we must also improve more services, such as payment services and integrity evaluation services. At the same time, we must continue to innovate, especially management innovation, so that we can Only by allowing buyers and sellers to trust each other can a healthy buying and selling relationship be formed! It can be said that if industry websites do not innovate, they will be defeated by other e-commerce models!
Four: No effective publicity and promotion
Question: So I guess the webmasters of many industry websites are worried about me. It’s not that they don’t work hard to promote, but that they really can’t promote it. However, I think that if you don’t find a method in promotion, there is no difference between not promoting it. , the results are the same, industry websites cannot be known to outsiders, and some webmasters give up after promoting for a period of time and find that there is no effect. This is also a taboo for building industry websites!
Countermeasures: Briefly introduce several promotion methods, promote through forums, write soft articles for promotion, and then make friendly links with relevant industry websites, or register for space on major websites, and then submit your own URL to the space, as well as QQ groups Promotion, Baidu knows about promotion, etc. As long as you persist in doing these promotions for a long time, they will be effective. Of course, don’t forget to perfect the first three items while promoting!
The above four points are the conclusions drawn by the author from this market survey. They may be biased, but the general meaning is unmistakable. I hope it can be helpful to relevant webmasters! Source: lady.xdogo.com Original hi shopping guide website First published, please keep it for reprinting.
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