Blogs were originally just a platform for sharing one's feelings with friends. Due to China's special environment, it has now evolved into an important platform for companies to promote themselves. How to make good use of this platform has become a question that everyone is constantly thinking about. , Liu Yuhan will tell you about corporate blog promotion techniques based on his many years of blog promotion experience.
First of all, before we start a blog, we must think about it, why are we doing this blog? In other words, what purpose do we use this blog to achieve? Is it to expand the visibility of your company or product? Or do you want to increase traffic to your website? Or simply want to occupy a position on the homepage when searching for yourself! Because although blog promotion can have a certain effect on corporate publicity, it is just a blog after all, and it is difficult for corporate blogs to be as influential as Han Han and Lao Xu’s blogs, so clarifying your purpose in the early stage is also An important part of blog promotion skills. After clarifying our purpose, we have to build a blog according to our purpose. Here we take the company that wants to promote itself as an example. The first thing is to choose a platform to build a blog. There is nothing to say about this. Liu Yuhan recommended it. It’s a Sina blog. If we promote it for other purposes, we can choose from a variety of blogs. But if we just want to increase the company’s visibility, then Sina blog has no choice. This is because the traffic of Sina blog is Other blogs can’t catch up!
After choosing a platform for building a blog, we have to decorate the inside. You can choose different styles according to different industries. I won’t go into details about this. I will just talk about the settings of the sections. It is best to arrange them according to their importance. The order is personal information, subscription, company or product introduction (keywords must be added in the introduction), friendly links, article categories, comments, messages, friends, visitors, etc. Arrange them in this order so that they look neat and tidy. The order will also make people who read your blog feel physically and mentally happy. Of course, you can also add sections appropriately according to different industries. Such as videos and pictures. After setting up the blog section, you must first add 3 to 5 circles related to your industry. Just leave 5 messages in the blog on the Sina homepage. Remember not to include your own company information in the early comments. Reply normally. That’s it, add about 5 friends! The purpose of this is to ensure that the blog is included.
Having said this, let’s talk about the most important blog post. The blog post determines whether our goal of increasing visibility can be achieved. It is also an important part of blog promotion skills. If our blog posts are novel, unique and highly readable, it should not be a problem to get about 200 traffic per day in the early stage. If there is enough time to maintain the blog, 2,000 traffic per day will not be a problem. Generally, there are several types of blog posts. It is more eye-catching. First of all, it is the erotic culture that has remained unchanged for a hundred years. Because Sina’s scale is very wide. Generally, if the content is not particularly excessive, you don’t have to worry about the blog being moderated. There are also some interesting articles, and everyone is willing to read some interesting ones. If he is very interested after reading your stuff this time, he will come again next time. Another way is to build relationships with celebrities. The recent Tang Jun fake academic degree incident was exposed by Fang Zhouzi in his blog. It was originally just a few articles on his blog that Tang Jun had falsified his academic qualifications, but now it has caused an uproar. Fang Zhouzi also used this crackdown to further improve his reputation and the traffic of his blog, but be careful. What's more, Fang Zhouzi said that Tang Jun's fake academic qualifications were well-founded, so he got everyone's support. Therefore, when we build relationships with celebrities, we must do a good job in the preliminary work, otherwise we will steal the chicken but not lose it. Get the rice!
The above is Liu Yuhan’s blog promotion experience in the past few years. My purpose is to help those who are confused about blog promotion or don’t know much about blog promotion to know how to do blog promotion. I hope these blog promotion tips from Yuhan can give you some help!
Thanks to Liu Yuhan for his contribution