Search engine rankings—the lifeline on which most personal websites depend. How to improve rankings and maintain existing rankings has always been a topic of concern to webmasters. However, search engine algorithms are constantly changing, and there are many factors that affect rankings. Some of them are considered more important. These factors also need special attention when optimizing the website. Today we will find out these ten important factors to discuss. .
Let’s start with the internal structure of the website
1. Website operation hours
Obviously, compared with the old site, a new site that has not been in operation for a long time will have a hard time getting a good ranking in a short time, especially for some popular keywords. This is just like opening a physical store, and the opening time is also limited. Reflection and guarantee of credibility. Therefore, websites whose domain names are registered within one year need to be patient. Try to avoid using new domain names when the website is revised. If it must be used, website redirection must be done. New domain names and new websites can only complete the process of quantitative change to qualitative change as quickly as possible by continuously optimizing the content and structure of the website and regularly adding external links.
2. Selection of keywords for page title
Page title is one of the important elements that affects keyword ranking. Choosing the page title is to give the page a name, and search engines will classify and include the page based on the page title. What we have to do is to reasonably allocate keywords to the page title. Keywords must not be repeated too much. Generally, the page title should not exceed 70 characters in length and contain the keywords of this page. Each page should have an independent page title, while maintaining a unified tree structure. Reference format: [Primary keyword] + [Website name].
3. Distribution of keywords in page content
Search engine spiders crawl the page content differently from people browsing the page. In the spider's view, the website as long as text, pictures, and Flash spiders cannot crawl it. Therefore, the content of the website should be mainly text, with appropriate ALT information added to the pictures. The distribution of keywords in text content affects engine inclusion. Each page text should have corresponding keywords. But the density should be appropriate, generally between 2% and 8%.
4. Website content
I don’t think there’s much to say about this. The original proportion of website content is another important factor that affects website rankings. Everyone knows that search engines favor original content. Therefore, we must avoid direct copying, try to remain original, and keep the original content constantly updated. Website content is king!
5. Internal link structure optimization
Comparing a website to a person, the internal links are like the person's whole body. You can imagine the importance of internal links to the website. Perfect internal links can enable search engines to smoothly crawl web page content, highlight important pages and keywords, and improve keyword rankings to a certain extent without adding external links. Especially for large websites that already have a certain weight, internal links can play an important role.
Secondly, from outside the website
6. Quality and quantity of external links
The website also pays attention to "both internal and external". It is not enough to optimize the website internally. The website needs to be promoted and known to the public, which requires a large number of high-quality external links. The so-called external links: links between websites outside the website. To query external links, you can enter "site: your website domain name" on Yahoo.com and select "Show Inlinks: Except from this domain to: Entire Site" to get relatively complete link data. The quality of external links is more important than quantity. A high-quality external link is worth all the junk external links. There is a lot to say about how to obtain high-quality external links, such as making friendly links with websites of the same type and with high PR, writing soft articles and posting on well-known websites and forums. When I was promoting my website, Wangzhuake, I wrote soft articles to increase external links. A large number of high-quality external links play a very important role in improving the overall ranking of the website.
7. Anchor text for external links
The importance of external links to website ranking has been mentioned above. In external links, anchor text is a key. The so-called anchor text: It is a text link pointing to your website. The use of anchor text can make search engines better understand your website and strengthen the association between keywords and your website. Therefore, we should pay attention to the application of anchor text, and avoid using words that are too obvious for advertising such as "click here". It is better to use vocabulary related to website services and products. For example, My Online Earning Online Earning Guest provides online earning services, so you can use words such as "Online Earning Guest Online Earning Guide".
8. Increase external links regularly
The increase in external links should not be too fast, but should maintain a regular and continuous growth. This will help the website ranking. If you quickly increase external links in a short period of time, it is easy for search engines to consider you as cheating and directly kill your website. This would result in more loss than gain.
9. Links to other websites
This is still an external link, and external links are an inseparable topic for website optimization. Links to other websites, this involves the quality of external links. Choosing similar, high-quality websites as external links will help your ranking. On the contrary, an external link from a spam website will damage the website ranking, and even cause the website to be K . For new sites, it is more difficult to find high-quality friendly links. At this time, you might as well make some one-way links to well-known websites that are helpful to users. This can also have certain benefits.
10. Server stability
Finally, let me talk about the stability of the server. The quality of the server affects the stability of the website. If the search engine cannot open your website when it visits it multiple times, the consequence is that spiders will not come back again!
The above 10 points are some of the experiences I have learned in the process of building my own website. If there is anything wrong, please correct me. QQ1310619882 Welcome to communicate.
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