Online Resources for Would-be SEOs - Education and Edification
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I¡¯m turning into a fan of Michael Martinez¡¯s SEO Theory and Analysis blog (http://www.seo-theory.com/wordpress/). He delves more deeply into this topic than anyone I¡¯ve seen. His posts are often challenging, sometimes controversial, and guaranteed to make you think. Lately, he has begun talking about putting together an informal peer-reviewed journal to be distributed in .PDF format that will cover SEO case studies.
 
Search Engine Journal (http://www.searchenginejournal.com/) covers both news and tips, with Loren Baker as the editor. Recent pieces covered how to get the most ¡°link juice¡± for your articles and how to reduce accidental clicks on Google AdSense units. Being a writer myself who is always on the prowl for more excellent resources, I really like the list in their right column (though you need to scroll down to get to it) of the blogs that they read and suggest to others. You¡¯ll find Matt Cutts¡¯ blog on that list, as well as several that I¡¯ve mentioned in this article and others that I¡¯ve been meaning to start reading (Marketing Pilgrim, Stuntdubl, etc).

Google Analytics has a companion site called Conversion University (http://www.google.com/analytics/conversionuniversity.html). It features articles grouped under four main categories: driving traffic, converting visitors, tracking and testing, and analytics in context. The articles are strongly focused on items related to Google, as you¡¯d expect. For example, there¡¯s an article that explains how to figure out what you can afford to bid for keywords when buying cost-per-click ads. But much of the content can be put to more general use.

There are other resources you can find on the Internet, including several that I like to use, but haven¡¯t listed. But the selection I¡¯ve listed for you in this article should help you get your SEO studies off to a good start. Good luck in your education!

(From: seochat)