Talking about overseas promotion, we may not unfamiliar, and here there are many do's and do English stations friends. Generally speaking, there are mainly overseas promotion of these promotional methods, such as: B2B platform, email marketing, international trade shows, the Yellow Pages directory, businessmen community. However, the promotion of foreign trade had experienced friends may find that they are under the prevailing efficiency, input-output ratio is not high situation.

With B2B platform, many export-oriented enterprises tend to approach the promotion of B2B websites. In fact, first of all, not all the products are suitable for any B2B platform (alibaba, motor> mp4); In addition, the effect of passive promote their own very difficult to ascertain; still the biggest problem homogenization of serious competition, low price, which means lower profits. Many foreign trade enterprises to rely solely on B2B, the last to do a lot of death.

Furthermore email marketing bar, the proliferation of spam has already threatened the bottom line of business confidence. Collect foreign buyers email is the way thankless practices.

Several other overseas promotion of the way I would not individually analyzed, then it's not an efficient way of overseas promotion? Of course, you certainly know that search engine marketing.

Search engine marketing advantages, I have also had a brief overview: the universal application of the search engine, according to statistics, 85 percent of American Internet users choose to use the first search engine to find information; awareness of the search engine, Google overseas businessmen to understand far more than alibaba; some other advantages include low cost, precision targets, the effect can be estimated and stability, and so on.

As we all know, including SEO SEM + PPC, PPC due to keywords selection, input time, cost control, the preparation of the text in various fields such as constraint, I focus on how to conduct efficient through SEO overseas promotion.

First, the general talk about SEO. Early on good targets and Elliot Key words; establishment of the time to good planning structure of the site, strengthen internal convergence good, fresh content regularly updated, then, continually tap valuable external links is the follow-up training sites , for example, through the traffic monitoring tool of the station and change user experience on the Web site restructuring. Overall, the emphasis on internal and external Shuangxiu points, but it is not just keywords rankings.

I would like to cite an example, I have a client's product, the building of a station previously English SEO find a company to do a Google Keywords ranked enhanced, the flow can be, but a few months down the all - no. Where does the problem lie? I will not give a direct answer, I would like to say is that we should pay attention to conversion rate. SEO only to the general validity of the first step. That how improve effectiveness?

(From: charles)